Google Adx vs Google AdSense which is better
As it is obvious that in the era of this new technology every one is using internet for most of its tasks as the electronic media has made each an every task very easy and fast.
Advertisement:
In the digital era ads are given online on Internet instead of TV and radios most of the companies are getting great progress due to online ads that can promote their product all over the world that’s why many companies are using online ads that will attract their targeted audience towards them.
Google offerings to publishers:
When we talk about the publishers who want to monetize there page then there are different types of digital platform offered by google that are:
- * Google Adx or Google Ad Exchange
- • Google AdMob
- * Google AdSense
All these three platforms are backed by google to robust ads on google and all these three features requires that the publisher should follow some simple terms of use that are:
- * Attracting the traffic through legal ways
- * Sharing family friendly content that will not embrace the users to click on the ads.
Google Adx and google AdSense:
Now if you are s publisher and want to choose a platform for ads on your website because there are two main digital platform for advertising ads on the publisher website. Both the platforms are the forms of google networking and runs to publish ads on the publisher website who wants to monetize their page or website to monetize the audience the have.
Noe if both are the same then what will be the difference and how can you decide that which one will be best for your site then here we are we will clear all of your doubt’s in this article so let’s go and explore that which one is better google Adx or google AdSense.
Google Adx:
First we will discuss all the details about the google Adx that how does it works and what are its features snd goals so let’s start. Google Adx is a digital platform that was in 0art called the double click Ad exchange this is a type of digital market where advertisement spaces are bought and sold.
We can say that google Adx is a stock exchange where the trade of only ads places is done. For example the publisher can use to sell an ad space to the advertisers to monetize his traffic to earn money and on the other hand the advertisers can use it to buy an ad space to advertise his ad to promote his product, services and business.
RTB:
Google Adx uses real time bidding to determine the price of advertising space that is updated day to day. For publishers we can say that its a marketplace to sell an ad space to a wide range of advertisers in a real time available on his website to monetize it because the publishers are paid when the allot a space for ads on their website.
Publisher can control that which type of ads should be shown on his website but he could not control that what is displayed in the ads that will be decided by the advertisers. The publisher can get an alarm that who is buying
his ad space on which price.
Adx for advertisers:
For advertisers the Adx is a shop like where they can buy the free spaces on publisher website to advertise about their products to be promoted. As it is obvious that millions of users are using Adx to monetize there websites because its the most trending way of earning money as adx is an easy way to scale campaigns or target specific demographics of users. The advertisers can also get benefit from the Adx because through this they get a suitable space on publisher websites which will help them to promote there products and will benefit in enhancing their business.
in short we can say that Adx is a connection between the publisher and advertisers that bring them to a single platform that will help them to buy and sell their ads spaces on suitable prices.
Adx owned by google or not:
If you are confused that google Adx is owned by google or not then we will clear your doubt that yes the Adx is recently owned by the google. Double click Ad exchange was founded in 1995 at that time it was not owned by the google but in 2008 it was purchased by the google and now google owns the google Adx and serving both publisher and advertisers to buy and sell advertisement spaces.
When google bought the double click ad exchange then it rename it as google ad exchange and shortly known as google Adx.
There was s great issue raised by Microsoft and other companies because they knew that it will give a remarkable control to the google over online advertisers so they wanted to interrupt the deal but the The Federal Trade Commission (FTC) and the European Union looked into the arrangement, and both gave the green light for the acquisition.
Google Adx as SSP:
If you want to know that google adx is also resembling SSP then you are right because mostly the google Adx is known as one of the best SSP world wide in the market. Google Adx can be considered as world’s largest exchange of global inventory that works to make the tasks of publisher easier to monetize their website and also helps the advertisers to advertise their products to enhance there business.
Some other popular SSP are the following:
- OpenX
- Pubmatic
- Magnite
One can use the header bidding to connect to the SSP that can really increase in your ad revenue.
Recent name of google Adx:
The programmatic buyers and networks that were known as Adx buyers are now known as Authorized buyers. After the purchase of google Adx the google retired Adx brand in 2018 after the integration of google Adx into google ad manager.The change was rolled out in the Ad Manager UI over several months.
Google AdSense:
Now if you are cleared with all the details about the google Adx then its the turn of google AdSense to be described fully because after knowing about both the platforms you will be able to select that which one is better for tour site google Adx or google AdSense. Let’s explore the special features and function of google AdSense to know it more:
On the other hand the google AdSense are for the publishers use if you are a publisher who is owning and managing a website , forums, blogs and want to monetize your blogs and website then the google AdSense is the best option for you. Ads are appear on your digital property and one can earn money by the number of people who are viewing your ads or are engaged in these ads.
There are some other platforms for the publishers that are Google Ad Manager and AdMob. Google AdSense are the best platform for the publishers who has already a traffic and wants to monetize it .
Google AdSense is an easy to use platform that enables the publishers to monetize their page or website. For this purpose the publishers is not required to perform a lengthy process they just have to install a code on their page that will allow them to allot space on their website to show ads of advertisers for which they will be paid.
Once the google AdSense is live then the advertisers bid on the new ads space that is according to that profile of the website users thats why you must take care that your ads are family friendly and will not spoil the audience of website owner.
After serving an ad the google AdSense charge the advertisers that will be paid by them to the google AdSense and then the publishers or website owner will be paid by the google adx for giving space to advertisers ad. In simple words the AdSense is also a connection between the advertisers and the publishers that brings them connected on a single platform.
Adsense works to serve the ads of advertisers who are using Google Ads, the Google Display Network, or other Google products.
Adsense reduces manual input:
The function or role of AdSense is to reduce the load on the website owner such as setting the ad size , ad placement all there criteria can be taken care automatically by using responsive ad units.
Low entry criteria:
In addition to all this google AdSense has a very low entry requirements that is if a publisher is having family friendly content , no invalid traffic and no copyrights complaints then they are ready to use the google AdSense. Thats why the AdSense is one of the most popular advertising platform used by publishers it is even more popular then google Adx.
Types of ads on google AdSense:
Ads can be of different types , shapes and forms and some times it does not fit with your website also. To solve this problem the google has introduced a new term Adform that is used by the publisher to design a banner for his website that suits it. These banners are named Rich media ads by the rich it means that they are highly engaging snd interactive that can attract the traffic.
1- Display ads:
These ads are flexible by default as the will adjust to your website or page and also the user device to provide best user experience. The main purpose of these ads is to display the images of products, services or businesses.
2- Rich media:
These type of ads are highly interactive and engaging because they contain video, audio, and other elements to attract the web users to click on the ad to know about the product it services.
Ad limitations:
This seems good that a publisher is getting payment by the adsense but also keep in mind that no one will be able to click on any ad of there is sensory overload.
There is no ad limitation by the AdSense that how many ads should be displayed but the ads should not be too excessive because then it will result in loss instead of profit due to sensory overload.
Requirements to use google AdSense:
- Website URL is required.
- Phone number is required.
- The type of your account or website that you are running is required.
- Your name and address is required.
- Language
Google Adx vs google AdSense:
Here we will discuss some main difference of both the google Adx and google AdSense one by one:
* Requirements wise difference:
To use google Adx you need 5 million views to sell your ad space.
Requirements of using google AdSense:
There is no minimum page views requirements for google AdSense just 8f you are having a website and family friendly content then you will be able to use google AdSense.
2- Rate wise difference:
For the google Adx one is needed to have a rate of tier 1 geos to inventry ads and ad campaigns. For google AdSense the rate requirements is tier 3 geos.
3- Set up wise difference:
Set up of google Adx:
The google Adx has more complex set up snd time consuming as it needs google ad manager to be started.
Set up of google AdSense:
The google AdSense has a simple and fast set up as it does not requires google ad manager to run.
Google Adx or google AdSense is better for your site:
So at the end we can conclude that both the advertising platforms are better we van not say that one is better and the other is not better because Adx provides more ads revenue for tier 1 geos. In short we can say that google Adx is best for the large website users having premium ad inventory.
On the other hand the google AdSense is best for the small website users that has less ad revenue and don’t have enough resources to invest in their ad spaces stack .
So now its depends upon you if you are a part website owner and can get access to all the resources needed by the google Adx then you can use google Adx that will benefit you the most.
But if you are owner of small website and can not get access to the resources needed by the google Adx then you can get stick to google AdSense because it has less requirements to get started and its also less time consuming. The set up of google AdSense is also more simple then google Adx as it doesn’t requires google ad manager to be started.
By the end I m sure you will be able to decide that which advertising platform is better for your website depending upon the size of your website and the monthly page views etc.
